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16 Nov 2015

Is Rs 150 for a cup of Coffee in CCD is worth the price?

The cost is justified if we consider that CCDs are often used as 
  • A hangout Point by youth
  • A mobile office by startup
  • A place to read, surf internet and enjoy coffee
  • A decent place to meet  prospective spouse.
I have read many answers here and they have covered most of the things,I would love to add one example:

Once founder of Mc Donald's was talking to a group of people and he asked how many of them believed that they can make better hamburgers that Mc Donald's. 

Almost more than half raised their hand.

Then the Founder explained why they are a market leader in food chain restaurants across the world.

He told that we don't make the best hamburger. We are more into real estate. We give minute attention to the location of the store and the research whether a particular store or franchise will do well or not.

 We think that Mc Donald's sell Burgers but they are themselves telling that they focus more on the real estate. So, there is a rare possibility of a Mc Donald's store that is less popular. They prefer corner store and in prime locations only.

So, is the case with CCDs

PS- Long time ago, I read about this story of Mc D in the book " Rich Dad Poor Dad"
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