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| Photo credit- https://en.wikipedia.org/wiki/Flipkart |
I was an ardent fan
of Flipkart but the loyalty is fading with time. I think it is because of the
following:
a. I am their
customer since they were a novice in the market, selling only books and
stationery. They were the company
through which I made my first online order and they helped me build my trust in
purchasing things online. They somehow couldn't manage to keep intact their
loyal customers and hence people like me flocked away to other e-commerce sites
while being happy for the rise of Flipkart.
b. They moved on and
so do we: We never felt that Flipkart is doing anything to retain their
original customer base. So, the affection for Flipkart started to fade, and the
process is going on. I want them to Read How an E-commerce company turned anunhappy customer into an Ardent Fan
c. I still admire
Flipkart, as I have watched them grow over all these years, I am still their
supporter, their well wisher, their self nominated brand ambassador and also
their critic.
d. Most of the time,
I have felt that they fail to convey the message they intend to give. For
example, they are running a campaign #AachaKia nahi kharida. But, I couldn't understand the intent when I saw it
on the TV for 7-8 times. I was feeling a bit dumb but still I asked my friends
about the point this ad wanted to make. I was surprised to know that they were
also equally dumb as they also didn't had any idea, what was the point Flipkart
wanted to establish.
e. It was only
yesterday that I came across an article regarding how Snapdeal trolled
#AcchaKia campaign of Flipkart. It was only then when I came to know that
Flipkart wanted people to know that they have sale on their App from 22nd to
24th June, 15 and hence should buy things during that time.
f. This is not the
first time that Snapdeal has trolled Flipkart, its Big Billion day or something
like that was also trolled beautifully. I really feel that Snapdeal is really
smart in communicating their messages while Flipkart only make people feel dumb
as many a times we have no idea what they want to say.
g. Flipkart has
started behaving like a Big Daddy of E-commerce Industry and are doing very
little to win the trust of the people. Probably they need to relook into their
strategies to save billions on Marketing and Public Relations while winning the
trust and love of people.
h. It is my personal
feeling that the customer care of Flipkart should improve.
My best wishes to the
company which gave me the confidence to make online purchases. I have fond
memories of my online purchases from Flipkart. I have ordered lots of Cooking Recipes
books for my Mom, many good books for my brother on his birthday, a mobile for
my sister and so many more things. You have taught me to shop online; I am
indebted to you and will always be your admirer. Now, you must have understood
that I criticize what I don’t like about Flipkart in the hope that my genuine
feedback might help them to overcome their limitations and they keep on growing
and evolving always. Here is something which Flipkart can learn from An Startup Evangelist .
Edit1- This is trending of Quora as per my standards, 5100+ views and 146+ Up votes with only 10 followers on Quora. Am I crazy? View it yourself.
BY- Rohan Sinha
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